Me. amistinys mys Calaar 109 JANUARY FEBRUARY : MARCH Se sree nh « fifi Cle Mie oe inh AAG ales. Ce Lene ect i a Ran? od NY 4 FA «ica Fein | Oe Bi Sie tO Piay AH are acces He aes 14° '10)56,17;- 18 fro nie Co Wied yale R 18 A 20 21 21 2elee 24 25 FAP AT a BI 3 ed | C20 2h oO eth GOs Pie se EON on ae 1 aR gan Sore Ss Tabs Vy A 9, IZ Sea do 14 15 16 17 19 205210 22 BV 2223 24 26274 26 ey Pd RP ag fag} 8 SEP TEMG ER TOW GO r Mot WF 1 VEER iF 56a 78 5.6.7 a9 12 13 14 15 12 13 14 gifmL16 19 20 21 22 19 20 2ette 23 26 27 28 29 26 27 8 2930 O 7 OBER aes Ren A SA Yr ees Ma < pe IO eS ae 718 AF 20: 8 24°25: 2627 28 31 “~~. Room 519 ° 9 East 46th Street, New York 17, N. Y. DECEMBER Mr OW ok ae aa SPOR cae A A 7S Pe Ln A 8 HY ate AF GP eOnZ/. 2ovesi ou Plaza 9-2917 HOME FURNISHINGS CALENDAR NOTE: Events are repeated until they take place. New events, last minute changes and revisions are added each week as quickly as scheduled. HOME FURNISHINGS CALENDAR asks your indulgence for the unavoidable changes and new events that come up between issues. DATE Thursday Sept. 29 Thursday Sept, 29 Just out Thursday Sept. 29~ Jan. 5 7:00 P.M.~ 10:00 P.M, Friday Sept. 30 Just out Saturday Oct 9 1+ Oct. 9 Sunday Oct. 2 WHAT'S GOING ON GIVEN BY WHERE NEW FURNITURE GROUPS JOHN WIDDICOMB CO. 1 PARK AVENUE A one-man show of bedroom furniture, designed in the Romantic manner by Ralph W. Widdicombe, has just opened. This furniture derives from French Provincial, freely interpreted, and comes in four wood finishes and seven painted finishes all in harmonizing design. Contact: John Widdicomb Co., 1 Park Avenue, New York, N.Y., OR. 91200. NEW BULLETIN N.R.D.G.A. 100 WEST 31ST ST. The first issue of a new, bi-monthly bulletin, "The Retail Viewpoint", has just been published by NRDGA. This bulletin is designed to promote better retailer-manufacturer understanding by interpreting retail think ing to industry and other groups whose activities relate to the field of distribution. Publicity: Robert J. Mayer, CH. 4-8780. “WORKSHOP COURSE IN WARREN NARDIN BROOKLYN MUSEUM EXHIBITION AND DISPLAY EASTERN PARKWAY A course in exhibition and display technique for advanced students and professionals will be held on fifteen consecutive Thursdays. It will deal with visual continuity, special expansion in fixed volumes and discuss three-dimensional design from the point of view of model-building production and the design of packable units. Tuition, $50.00. Registra- tion, $1.50. Publicity: John Gordon, NE. 85000. HOME ISSUE SEVENTEEN MAGAZINE 11 WEST 42ND STREET "Your Home and You", the special home issue of Seventeen Magazine will be out on this date. This is the first in a series of annual projects to stimulate general participation in home affairs such as decorating and cooking among teen agers. National promotional tie-ins have been planned. Publicity: Addie Weineman, PE. 6-11.00. NATIONAL ELECTRICAL ELECTRICAL COLISEUM LIVING WEEK ASSOCIATION CHICAGO, ILLINOIS National Electrical Living Week has been designated in conjunction with the second annual National Television and Electrical Living Show. A special trade preview will be held September 30 to give exhibitors an opportunity to hold sales meetings and to present their 1949-1950 lines to dealers and distributors. Promotional plans to build public attendance include the signing of Eddie Cantor to head a cast which will present three full hour shows a day: General Electric's "House of Magic"; and a 'Miss Television" with entrants sponsored by exhibitors. Contact: Axel H. Kahn, district manager, General Electric Supply Corp., Chicago, Ill. SPECIAL SECTION THE MILWAUKEE JOURNAL MILWAUKEE, WIS. A full-sized special section with the front page in color will be de- voted to home furnishings news, features and advertisements in connection with Home Fashion Time. Contact: Lois Hagen, H.F. Editor, The Milwaukee Journal, Milwaukee, Wisconsin. COPYRIGHT, 1949, HOME FURNISHINGS CALENDAR. ~l- DATE See cep em Oct, 3 ‘Monday Oct, 3 April 3 7:00 P.M. Monday Oct, 3 _ Thursday Oct. 4 10:30 A.M. Breakfast Oct, 4 Tuesday Oct. 4 Wednesday Oct. 5 Just out WHAT'S GOING ON GIVEN BY WHERE WEEK BEGINNING OCTOBER 3, 1949 YOM KIPPUR--JEWISH DAY OF ATONEMENT, COURSE OF LECTURES ADVERTISING WOMEN HOTEL ASTOR ON ADVERTISING OF NEW YORK 45TH ST. & BWAY A course of twenty-four lectures will be given for the 21st year under the auspices of Advertising Women of New York. Registration is Sept, 28 from 5:45 to 8:30 P.M. at the Astor. Fee for entire course including lectures, field trips and graduation party is $12. The first lecture will deal with advertising and public relations and their contribution to public welfare. It will be given by Fen K. Discher of the Lily-Tulip Cup Corp. Contact: Hulda Kloenne, A.W.N.Y., CI. 54149. ROOMS BY DECORATORS LIFE MAGAZINE 9 ROCKEFELLER PLAZA Rooms designed by three famous decorators will be featured in the October 3 issue of Life in full color. The decorators are Nancy McClelland, Robsjohn-Gibbings and William Pahlmann. Lord & Taylor will put Robsjohn- Gibbings' room, built around Widdicomb Furniture Co. pieces, on exhibi- tion on Saturday, October 1. Nancy McClelland is reproducing her room in her own office at 15 East 57th Street. It will be shown to the press, by invitation only, at 3 P.M. October 43 and to the public on October 5, William Pahimann's room has been reproduced at the Contempo showrooms, 932 Broadway. Contact: Dorothy Smith, Life Magazine, JU. 6-1212, PREVIEW BREAKFAST PHINNEY~WALKER & HOTEL ROOSEVELT FOR THE PRESS SEMCA CLOCK CO. LIBRARY ROOM A press showing of a new collection of clocks for the home, the office and for traveling will be held on this date and breakfast will be served until noon. By invitation only. Publicity: Anne Gorman, Franklin Fisher & Associates, Inc., MU. 21983. REGULAR MEETING OF UPHOL. FURN. MFRS. ASSN, 7:30 P.M., McALPIN HOTEL, CONTACT: IRVING KASS, TOLLERIS, KASS & TOLLERIS, MU. 3-4247, FIRST OPEN MEETING HOME FASHIONS LEAGUE CHICAGO, ILLINOIS The first member group of the Home Fashions League has been formed in Chicago and will hold its first open meeting on Oct. 4. This meeting will be addressed by Harper Richards, industrial designer. The second meeting on Nov. 8 will have Saide Feika of Feika Imports as guest speaker. She will discuss and show merchandise collected on her recent trip to the Orient. Contact: Marian Knapp, Director of Public Relations, National Association of Bedding Manufacturers, 1647 Merchandise Mart, Chicago, Ill. CONTEMPORARY FURNITURE FUNCTIONAL FURN. MFRS. 53 EAST 34TH STREET A copiously illustrated, 30-page catalog of this manufacturer's new line of contemporary furniture will be available for distribution to archi- tects, designers and decorators on this date. Copies may be obtained by writing to the above address on professional stationery. Contact: Burton Bernard, Sales Manager, IR. 6~2578. ae DATE Thursday Oct. 6 9:30 A.M. Friday Oct. 7 ae th5: Pim Luncheon Oct, Sm Oct. 45 Oct. 9= Oet.: 25 Monday October 10 Just out Monday Oct. 10- Oct. 12 Monday Oct. 10 Just out Monday Oct, 10 7:00 P.M, all-day meeting which includes luncheon and a cocktail party. -prove plant-town conditions and attitudes and so forth. also be guests of A.N.A. WHAT'S GOING ON WHERE ANNUAL INTERNATIONAL EXPORT ADVERTISING ASSN. BILTMORE HOTEL ADVERTISING CONVENTION 20 VESEY STREET CASCADE ROOM All phases of export advertising will be discussed by specialists in an Registra- | GIVEN BY tion fee is $15. Contact: Paul R. Kruming, CO. 7-8993. MONTHLY LUNCHEON HOME FASHIONS LEAGUE HOTEL ROOSEVELT The second monthly luncheon of the Home Fashion League will have as its speaker Kathi Norris, mistress of ceremonies on "Your Television Shopper", WABD-Dumont. She will discuss how to sell merchandise by television. Luncheon will be in the Henrik Hudson Room as usual. Contact: Josephine Brush, SA. 2-1839. NATIONAL WINE WEEK. CONTACT: WINE ADVISORY BOARD, 717 MARKET ST., SAN FRANCISCO 5, CALIFORNIA. NATIONAL BUSINESS WOMEN'S WEEK, 1819 BROADWAY, NEW YORK CITY. CONTACT: NATIONAL FEDERATION OF BUSINESS & PROFESSIONAL WOMEN'S CLUBS, WEEK BEGINNING MONDAY, OCTOBER 10, 1949 NEW HOME GUIDEBOOK GARDEN CITY PUB. CO. 14 WEST 49TH ST. A complete guidebook for the home owner who wants to make and fix things for the house and garden is "It's Fun to Make Yourself", edited by Stacy Maney. With over 1,000 diagrams and photographs it covers such things as woodwork, decorating, repairs. Publicity: Janet Glennon, CI. 6-1700. ANNUAL MEETING A.N.A, WALDORF-ASTORIA The 40th annual meeting of the Association of National Advertisers will start on October 10th and run through the evening of October 12th. Howard Chapin, advertising director of the General Foods Corporation, is chair- man of the program committee. The meeting will open with a session on the latest information on markets, changing distribution patterns and post-war trends in advertising media values. There will be sessions de- voted to the application of research findings; industrial advertising; radio and television; new and successful advertising techniques to im- Climax of the three day sessions will be the banquet talk by Paul Hoffman, Administra- tor of E.C.A. As has been the practice in the past, the first two days will be restricted to association members and invited advertiser guests, On the third day representatives of advertising media and agencies will Publicity: Peter Allport, Association of National Advertisers, 285 Madison Avenue, OR. 9-4940. BOOK ON HOUSE IMPROVEMENT GARDEN CITY PUB. CO. 14 WEST 49TH ST. A new book "101 Ways to Increase the Value of Your Home" by F. B. Evans and Dorothy Sara, tells of many improvements that can be made at a minimum of expense without employing expensive professional help. It is profusely illustrated; price $1.50. Publicity: Janet Glennon, CI. 6-1700. SECOND LECTURE ADV. WOMEN OF N.Y. HOTEL ASTOR The second lecture in the Survey of Advertising course will deal with manufacturer's advertising department and planning an advertising campaign. It will be given by Howard Lochrie of Birds Eye - Snider Div., General Foods Corp. Contact: Hulda Kloenne, A.W.N.Y., Cl. 54149. ne DATE Oct. 10- Oct. 15 Tuesday Oct. 16 Wednesday Oct. 12- Oct. 15 Thursday Oct, 13 2:00 P.M. Oct. 15- Dots 22 Saturday Oct, 15+ Nov. 30 Monday Oct. 17 7:00 P.M, Monday Oct. 17~ Oct. 22 1+ll P.M. exhibit will mark the opening of their new building. WHAT'S GOING ON WHERE Ms DE GIVEN BY NATIONAL CRANBERRY WEEK, CONTACT: ELLEN STILLMAN, NAT'L CRANBERRY ASS'N, HANSON, MASS, BETTER HOME SHOW BETTER HOMES EXPOSITION COUNTY CENTER AND HEART HOME EXHIBIT 201 MAIN STREET WHITE PLAINS, N.Y. As part of the 1949 Westchester Better Homes Exposition to be held daily from 1 to 11 P.M. on these dates, the Westchester Heart Home will be open for inspection and will be awarded at the close to the person who comes closest to estimating the number of nails used in its construction, A complete line of home furnishings as well as other pertinent materials will be featured at the show. Contact: John C. Bailey, 193 Main Street, White Plains, N.Y.; Publicity: Robert A, Durk, Durk Advertising Agency, White Plains, N.Y. COLUMBUS DAY (Wednesday ~ Legal Holiday) TRADE EXHIBIT NAT'L HARDWARE SHOW GRAND CENTRAL PALACE Over 500 national manufacturers will exhibit every type of hardware and houseware, fishing and hunting equipment and sporting goods at this annual show for the trade only. Hotel reservations can be arranged for out-of-town manufacturers and advance registration programs may be obtained by contacting: National Hardware Show, 331 Madison Avenue, New York 17, N.Y. Publicity: Ted Black, MU. 2-4802, FALL ROSE DAY BROOKLYN BOTANIC GARDEN 1000 WASHINGTON AVE. The Garden will hold its 22nd annual Fall Rose Day in co-sponsorship with the American Rose Society. Helen M. Totty will discuss "The Fall Care of the Rose Garden" and W. Ray Hastings will speak on "Roses on Trial." Visitors! questions will be answered. At the same time an exhibition of garden paintings by Eva Melady will be opened in Room 306 for the week of Oct. 13 to 19. Publicity: Matthew A. Bassity, MA, 2=4433. ROCHESTER HOME SHOW, HOTEL SENECA, ROCHESTER, N. Y. CONTACT: DUBINSKY STONE EXPOSITION, 71 SHARON ST., HARTFORD, CONN, HOME FURNISHING EXHIBIT CONTEMPORARY ARTS ASSN. HOUSTON, TEXAS An exhibit to be called "Contemporary Art in the Home" will present the most contemporary furniture and accessories available today to the public under the auspices of the Contemporary Arts Assn. of Houston. This Contact: Robert Preusser, Chairman, Exhibition Committee, 1756 West Main St, ,Houston, Tex. ADVANCE DATES AND NOTICES FIRST LECTURE: HOME HOME FASHIONS LEAGUE F. SCHUMACHER & CO. FASHIONS FUTURES 155 EAST 96TH ST, 60 WEST 40TH ST. At the first of a course of six lectures sponsored by the Home Fashions League, Yorothy Draper will discuss "Color and Fabrics", Contact: Josephine Brush, SA, 2~1839, NEW YORK ANTIQUES FAIR ANTIQUE DEALERS 71ST REGIMENT ARMORY New York's annual antiques fair will be held in the 7lst Regiment Armory at Park Avenue and 34th Street on these dates, closing at 6:00 P.M, Sat- urday, October 22, Contact: New York Antiques Fair, Inc., TE. 86830, =L- DATE Tuesday Oct. 18 9:00 A.M.~ 5300 P.M. . Friday Oct, 21 Oct s 21- Oct. 30 Oct. 236 Monday Oct. 24 7:00 P.M. Monday Oct. 29 Monday Oct. 24- Oct. 29 Oct. 24~ Oct. 30 Thursday Oct, 27 Just. out ORIENTAL RUG FORUM WHERE WHAT'S GOING ON GIVEN BY ORIENTAL RUG INST. HOTEL STATLER AND LUNCHEON ORIENTAL RUG IMP. ASSN. NEW YORK, N.Y. An all-day oriental rug forwm under the dual sponsorship of the Oriental Rug Institute and the Oriental Rug Importers Assn. will feature such speakers as Earl Glazier of Hardwick & Magee, Stephan Philibosian of Strawbridge & Clothier, E. A. Raventos of Karastan Rug Mills as well as and editorial writer, an interior decorator and others to be announced later. Publicity: Mr. M. Julian, Julian-Lewis, Inc., CI. 7-6027. SEVENTIETH ANNIVERSARY OF THE INVENTION OF THE INCANDESCENT LIGHT. CONTACT: EDGAR O. SEIBERT, 10 DOWNING STREET, N.Y¥.C., WA. 9-8847. JAMESTOWN FALL FURNITURE MARKET, JAMESTOWN, N.Y. CONTACT: MR, P, E. DENNEY, FURN. MFRS. BLDG,, INC., JAMESTOWN, N.Y. ORIENTAL RUG WEEK. SECOND LECTURE: HOME HOME FASHIONS LEAGUE BIGELOW-SANFORD FASHIONS FUTURES 155 EAST 96TH ST. 140 MADISON AVE. At the second of a course of six lectures sponsored by the Home Fashions League, Donald Deskey, will discuss "Fashions from the Floor Up" and Eugene Stephenson will talk on "Room Arrangement for Television". Contact: Josephine Brush, SA. 2-1839. SECOND ANNUAL FALL NATIONAL ASSN. OF SHERATON HOTEL SUMMER FURNITURE MARKET SUMMER FURN. MFRS. CHICAGO, ILLINOIS Following up the successful market held last year, the NASFM will hold its second market on these dates. In addition to exhibitions in the Sheraton Hotel there will be displays at the Merchandise Mart, the American Furniture Mart and the Hotel St. Clair. Publicity: Harold J. Siesel, 424 Madison Avenue, New York 17, N.¥., Eb. 5-0138. TABLE FASHIONS PORTLAND OREGONIAN SHOWS . PORTLAND, OREGON A week's showing, sponsored by The Portland Oregonian, will launch Helen Chamberlin's Table Fashions of 1950. This show, presenting 22 complete table settings and as many shadow box displays will feature the fine chinas and earthenwares of the members of the California Pottery Guild. It will be given again in San Francisco at the Clift Hotel under the auspices of the San Francisco Chronicle during the week of Nov. 7. There will be additional showings in the East during the winter and early spring; dates to be announced later. Contact: Helen Chamberlin, Calif- ornia Pottery Guild, 315 West 9th St., Los Angeles 15, Cal., MA, 6-4638. HELEN CHAMBERLIN © NATIONAL HONEY WEEK. CONTACT: AM. HONEY INST., COMM. STATE BANK BLDG,., MADISON 3, WISCONSIN. NEW COOK BOOK DOUBLEDAY & CO., INC. 14 WEST 49TH ST. "The Art of Cheese Cookery", by Nika Standen, discusses the difference between natural, processed and cheese~food cheeses and describes their uses. It also gives recipes in which cheese is the main ingredient and others in which it is one of the essential ingredients. Every recipe has been tested in Young & Rubicam's experimental kitchen. Price, $1.95. Publicity: Louise Thomas, CI. 6-1700. DATE Friday Oct. 28 Just out Oct. 29 Nov. 4 Monday Oct. 31 7 :00 P.M. Monday Nov ry q- Nov. il Nov, 7= — Nov, ll Thur sday Sept ry 29 Going on Thur sday Sept. 29 11:00 A.M. Thur sday Sept. 29 3:00 P.M, Thur sday Sept. 29 Evening Friday Sept. 30 11:00 A.M. WHAT'S GOING ON GIVEN BY WHERE NOVEL COOKBOOK SIMON & SCHUSTER 1230 SIXTH AVENUE A new sort of cookbook, designed to appeal to the eye as well as to aspiring cooks,is "The Fireside Cookbook". It is illustrated in full color with hundreds of gay pictures to accompany its more than 1200 simple, basic recipes. Publicity: Elinor Green, CI. 5-6400. NATIONAL APPLE WEEK. CONTACT: NATL, APPLE WEEK ASSN., 154 EAST AVE., ROCHESTER 4, N.Y. AWARDS RANQUET FINANCIAL WORLD HOTEL STATLER The Financial World Fifth Annual Report Awards Banquet will be held on this date and awards will be made. Ladies are invited. Black tie, Contact: John Loeser, RE, 2-0224. TO EXHIBIT AT NATL. MODERNAGE CONTRACT GRAND CENTRAL HOTEL EXPOSITION FURNITURE, INC. PALACE Modernage Contract Furniture, Inc. creators of modern interiors for hotels, clubs, restaurants and so forth featuring Multiplex furniture designed by Martin Feinman, will participate in this exposition in cooperation with Weil Brothers Textiles, national distributors of Loma- Loom carpeting. This concern is now entering the contract field for the first time. Publicity: Virginia Burdick, PL. 81725. NATIONAL HOTEL EXPOSITION, GRAND CENTRAL PALACE, NEW YORK, N.Y. CONTACT: + ie L. LEE, GEN. MGR. , 22k W. 57TH Olas N.Y.C., CI. T0800, MUSEUM, GALLERY AND GARDEN NEWS EXHIBIT OF TOILES SCALAMANDRE MUSEUM 20 WEST 55TH STREET A press preview of the new exhibit "The Toiles of Today and Yesterday" will be held on this date. The exhibit will be open to the public on September 30. Toiles shown are French, English and American. Many are the original 18th and early 19th century prints while others are repro- ductions inspired by these originals. Hours: 9 A.M. to 5 P.M., Mondays through Fridays. Contact: John K, Tilton, CI, 6-8769. TOUR OF ROOMS MUSEUM OF CITY OF N.Y. 104TH & FIFTH AVE. A tour of rooms from famous New York houses has been arranged in connec- tion with Home Fashion Time. Contact: Mr. Svitavsky, LE, 4-1672. GALLERY TALK METROPOLITAN MUSRUM S2ND & FIFTH AVE, A special gallery talk on the Golden Age of Furniture has been arranged in connection with Home Fashion Time. Contact: Jane S, Meyer, RH.4-7690. GARDEN LECTURES | N.Y. BOTANICAL GARDEN BRONX PARK A series of 12 Thursday evening garden lectures on Fundamentals of Gardening by T. H. Everett, horticulturist, will begin on this date. Publicity: Carol H. Woodward, SE. 3-3200,. DRAPERY EXHIBIT COOPER UNION COOPER SQUARE & 7TH An exhibit of original designs for draperies has been arranged in connec- tion with Home Fashion Time. Contact: Calvin Hathaway, AL. 4-6300. -6- Thur sday Oct. 6= Oct. 30 Wednesday Oct. 19 10:00 A.M.~- 5:00 P.M, Oct. 20- Uete: 21 WHAT'S GOING ON MUSEUM, GALLERY AND GARDEN NEWS (Cont'd) TEXTILE EXHIBIT BROOKLYN MUSEUM EASTERN PARKWAY An exhibit of contemporary textiles for home decoration has been arranged in connection with Home Fashion Time, Contact: Michele Murphy, NE.8-5000. GIVEN BY AMERICAN TEXTILES '48, WORCESTER ART MUSEUM, WORCESTER, MASS. CONTACT: AMERICAN FEDERATION OF ARTS, 22 EAST 60TH STREET, NEW YORK,N.Y. EARLY AMERICAN DECORATIVE ARTS, INDEX OF AMERICAN DESIGN. WORCESTER ART MUSEUM, WORCESTER, MASS. ANNIVERSARY CELEBRATION MUSEUM OF MODERN ART © ll WEST 53RD STREET "Modern Art in Your Life", an exhibition to show how modern art is a source for much of our daily environment, will occupy the entire 3rd floor of the Museum to commemorate its founding in 1929. Buildings, furniture, useful objects, shop displays and advertisements that are ~ accepted readily and enjoyed by the public are related to, or derived from works of art frequently considered meaningless and even ugly. The exhibition will show how the appearance of popular articles used in everyday living has direct antecedents in the most elusive abstract art. This has been arranged by Rene d'Harnoncourt, Director of the Museum's Curatorial Departments, .in collaboration with Robert Goldwater, author, Associate Professor of Art History at Queens College and Editor of the Magazine of Art. Press preview on October 4th by invitation only. Open to the public on October 5th. Hours: 12 to 7 P.M. weekdays; 1 to 7 P.M. Sundays. Publicity: Betty Chamberlain, CI. 58900. SCULPTURE AND TEXTILE PHILADELPHIA 251 SOUTH 18TH ST. EXHIBITIONS TO OPEN ART ALLIANCE PHILADELPHIA, PA. On this date an exhibit of metal sculpture by Saul Baizerman and a com- bined exhibition of tweeds, homespuns and decorator's fabrics by Joe Acton and Bret Carberry will be put on view. Hours: 10:30 A.M. to 9:00 P.M. weekdays; 1 to 6 P.M. Sundays. Publicity: Andrew J. Seraphin, The Art Alliance, 251 South 18th St., Philadelphia 3, Pennsylvania. VAN GOGH EXHIBIT ‘METROPOLITAN MUSEUM FIFTH AVE. & 82 ST, "Vincent Yan Gogh: Paintings and Drawings" -.an international loan ex- hibition arranged by The Metropolitan Museum of Art and The Art Institute of Chicago, will be opened to the press on this date, Paintings and drawings to be shown will come from the collections of Vincent W.Van Gogh of Laren and the Kroller-Muller State Museum at Otterlo, in Holland and from a number of American lenders, including private collectors and lead- ing museums. The exhibition is being arranged with the endorsement and assistance of the Ministry of Education, Arts and Sciences of the Royal Netherlands Govertiment. Open to the public from October 2lst through January 15th. Hours: 10:00 A.M. to 5:00 P.M. daily; 1:00 P.M. to 5:00 P.M. Sundays and holidays. Publicity: Lillian Green, RH. 4~7690. ANNUAL MEETING OFFICE MANAGEMENT DIVISION, AMA., HCTEL STATLER, N.Y. CONTACT: COLEMAN MAZE, DEPT, OF MANAGEMENT & IND. REL., N.Y.U., N.Y. oh a DATE Thursday Oct. 20~ Dec. 18 Friday Oct. 21 2:00 P.M,- Oct. 23 Friday Oct. 28— Oct. 29 Saturday Oct. 29 Thursday Sept. 29 11:00 A.M.= 12:00 M. a“ WHAT'S GOING ON GIVEN BY WHERE | MUSEUM, GALLERY AND GARDEN NEWS (Cont'd) FAMOUS COLLECTION ART INSTITUE MICH. AVE. & ADAMS OF 20TH CENTURY ART OF CHICAGO CHICAGO, ILLINOIS The extraordinary Arensberg collection of 20th century paintings and sculptures, previously only to be seen in Hollywood, will be shown publicly for the first time. Publicity: Peter Pollack, CE. 6-7091. CHRYSANTHEMUM SHOW NATL. CHRYSANTHEMUM SOC, N.Y. BOTANICAL GARDEN The Sixth Annual Show and Meeting will be held in the Museum Building at 2 P.M. on October 21 and the Show will continue on Oct. 22 and 23 from 9 A.M. to 4:30 P.M. on Saturday and from 10 A.M. to 6 P.M. on Sunday. Contact: Carl Toepler, 86 Van Beuren Ave., Teaneck, New Jersey. SECOND ANNUAL _ NATIONAL CAPITAL AM. SEC. & TUST CO. ORCHID SHOW ORCHID SOCIETY WASHINGTON, D. C. Opening on the 28th of October in the evening, the second annual orchid show will continue all day on the 29th and will be held in the lobby of the American Security & Trust Co., 15th and Pennsylvania Avenue, N.W., Washington, D.C. Contact: Linnaeus T. Savage, American Security & Trust Co., 15th and Pennsylvania Ave., N.W., Washington, D.C. PREVIEW OF CERAMIC SYRACUSE MUSEUM SYRACUSE SCULPTURES OF FINE ARTS NEW YORK A preview of the 14th Ceramic National prize winners will be held at the Syracuse Museum on this date and be open to the public from October 30 to December 4 when the exhibit will tour the country. Publicity: Mary Alice Smith, EL. 5~7300. TELEVISION NEWS TELEVISION PROGRAM: WABD DUMONT TELEVISION "YOUR TELEVISION SHOPPER" CHANNEL 5 515 MADISON AVENUE Mr. Gunther Hansen-Sturm, head of Romanoff Caviar, will discuss with Kathi Norris the history and romance of this gourmet's delight. On the same program George Tanier of Swedish Modern will show his new swiveled cocktail table which opens out to a full size dining table and may be raised or lowered. Publicity: Babs Doniger, MU, 82600. EDITORIAL REQUIREMENTS For: American Family Magazine, 53 W. Jackson Blvd., Chicago, Ill. John W. Mullen, editor, is in the tnarket for articles on home decoration, new ideas and trends in home decoration, in any of its phases, as well as any other types of home service articles. Length desired, 1200 to e200 words. Mail to the attention of John W. Mullen at above address. For: The Anvil, a publication of the American Public Relations Assn. 116 Ring Building, Washington 6, D.C,, Editor, J. R, Connor. Personnel notes or mention of a well-done public relations job or anything of like nature of interest to those engaged in public relations are solicited. These should be typewritten, double-spaced, preferably brief and may be accompanied by small line drawings or cartoons as illustrations. Be sure to give name and address (which will not be used if so requested.) -S= aie Jum Jucnistings Calman Room 519, 9 East 46th Street, New York 17, N. Y. Plaza 9-2917 Emma Aubert Cole, Managing Editor Arlene Hannes, Associate Editor Zelda K. Schiller, Circulation Manager Hilda Kassell, Promotion Director HOME FURNISHINGS CALENDAR is published every Thursday. There is no charge for any listing. Subscription rates: One year, $30; six months, $18; three months, $10; single copy, $1.